Hi there, my name is Joanna Corona

Hi there, my name is Joanna Corona

Hi there, my name is Joanna Corona

I’m a product designer with a strong foundation in visual storytelling, a background in fashion tech, and a passion for creating seamless, delightful shopping experiences.

I’m a product designer with a strong foundation in visual storytelling, a background in fashion tech, and a passion for creating seamless, delightful shopping experiences.

I’m a product designer with a strong foundation in visual storytelling, a background in fashion tech, and a passion for creating seamless, delightful shopping experiences.

Black and white portrait of a man
Black and white portrait of a man
Black and white portrait of a man
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My Design Journey

My Design Journey

My Design Journey

Before UX, I worked as a photographer, helping brands bring their vision to life. Now, I apply that same eye for detail and storytelling to designing digital experiences that help users shop smarter, reduce waste, and feel confident in their purchases.

Most recently, I worked with TrueToForm, where I conducted validation studies to ensure the accuracy of their body scanning software, synthesized usability research, and designed solutions that improved the user experience. By bridging research and design, I helped optimize workflows and build trust in the product—key factors in reducing drop-off and driving adoption.

I’m especially passionate about fashion tech and subscription services that enhance personalization, promote sustainability, and reduce waste.

Let’s create something meaningful together!

Need a thoughtful designer?

Need a thoughtful designer?

Need a thoughtful designer?

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Joanna Corona

UX/UI Designer

Joanna is a NYC-based product designer, most recently at fashion tech startup TrueToForm, where adaptability and innovation drove her work.

Black and white avatar

Joanna Corona

UX/UI Designer

Joanna is a NYC-based product designer, most recently at fashion tech startup TrueToForm, where adaptability and innovation drove her work.

Black and white avatar

Joanna Corona

UX/UI Designer

Joanna is a NYC-based product designer, most recently at fashion tech startup TrueToForm, where adaptability and innovation drove her work.